People are creative. It’s a fact of the state of humanity. People want to make things. It’s built into the human condition. But there is a difference between haphazard creation and focused, goal-oriented development.
Andy Rutledge states that creativity is not design. I agree with him. Creativity alone does not solve problems. Creativity, when allowed free reign, is as much a destructive force in business projects as it could be a productive partner.
Creativity can be a great driver for new ideas, but when creative focus remains the primary focus, the end product is bound to suffer. Web sites can prove a noteworthy breeding ground for creative direction overriding good problem solving. Continue reading »
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