It’s Called SEO and You Should Try Some
It’s been a while since I last posted, but this bears note. Search engine optimization, commonly called SEO, is all about getting search engines to notice you and people to come to your site. The important thing about good SEO is that it will do more than simply get eyes on your site, but it will get the RIGHT eyes on your site. People typically misunderstand the value of optimizing their site or they think that it will radically alter the layout, message or other core elements they hold dear.
First, what SEO isn’t. I think it’s best to get this out of the way early so we can get into helping you do good stuff without a bunch of “but-but-buts.” So, SEO isn’t cramming a bunch of keywords into the bottom of your page. It also isn’t redesigning your entire site so it looks like garbage but Google can read it like a dream. SEO is not putting your site on every link farm in the world and it is not spamming people on social networking sites. SEO is also not spamming people on message boards. SEO is not about fads and fast grabs. It’s not about people coming to your site and then bouncing immediately. SEO isn’t about a bad web experience, plain and simple. Continue Reading »
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